Business Development, Sales and Marketing Processes

Strategic Support for Smarter Growth

Finding the time and resources to analyze and improve business development, sales and marketing practices can be challenging, especially with limited staffing and high workload volume. Centered Strategies Consulting can help create and implement effective habits to increase your potential market share, efficiency and return on investment.

Whether you need to fine tune existing processes, right-size them for your growing company, or start from scratch by laying out the best way to approach the business, Centered Strategies Consulting is here to provide you with personalized, productive solutions.

What We
Offer

Existing Process Improvement

Advance business development, sales, and marketing processes to maximize efficiency and effectiveness.

Go-to-Market Strategy

Develop a solid, targeted service or product strategy to boost sales and enable proper focus and return on investment.

Strategic Planning Facilitation

Build consensus within your teams and better understand how to fuel sales growth.

Marketing Plan Development

Focus market activities and increase visibility where it matters by creating a targeted marketing plan.

New Process Development

Create, document and train teams on effective business development, sales and marketing processes.

Metric/KPI Development

Develop or refine meaningful metrics/key performance indicators (KPIs) that provide meaningful data and support future growth.

Customer Relationship Management (CRM) Software Consulting

Assess company needs to identify and configure a useful CRM that provides actionable data.

Extension-of-Staff Support

Gain expert support to maximize your impact and make the most of your time and resources to grow your business.

I appreciate that you took the time to understand Fishbeck, which helped tailor the meeting to fit our team and our needs. I also like that you made the meeting interactive. It engages the team and digs insights that may not have been shared otherwise.

Richard Bloch, Fishbeck Regional Business Development Leader/Senior Project Manager, Cleveland

Proven Expertise

Sales & BD Process Development

Owner Sarah Rahall-Lunsford created sensible business development processes based on the unique needs of a 2,000-person, $450M professional services firm. This included working with leadership to understand desired outcomes; process development, documentation, metrics and training; progress analysis; and continuous improvement based on the company’s evolving needs.

Growth Drivers Workshop

Centered Strategies Consulting’s engaging workshop allows companies to gain valuable insight into the best ways to continue their growth paths. The well-received session includes an insightful pre-workshop survey and analysis report, collaborative in-person or virtual workshop, and thorough post-workshop report summary with recommendations.

Go/No-Go Process Development

Sarah Rahall-Lunsford developed a go/no-go process for an Engineering News Record (ENR) Top 15 Transportation company to evaluate pursuits objectively, giving visibility into the true chances of being successful and allowing pursuit prioritization and increased win rate.

Customer Relationship Management (CRM) Strategy

Sarah Rahall-Lunsford served as business development liaison between Deltek and a 2,000-person engineering, architecture, engineering and construction services firm for a Vantagepoint conversion.