Proposal Development

Improve Proposal Success and Efficiency

Proposal creation is a notoriously challenging requirement of winning work. From difficult (and sometimes unclear) client requirements and increased competition to proposal writers with competing priorities and lack of motivation and/or skill, developing winning proposals is a challenge for nearly every company.

Centered Strategies Consulting supports clients with these challenges to help increase productivity, avoid frustrations, and win more work. We can help up your company’s game on specific pursuits, analyze ways to improve proposals overall, or train your team to be more efficient and effective in their proposal efforts.

What We
Offer

Existing Proposal Analysis and Improvement

Upgrade your proposals to win more work based on industry and client-specific best practices.

Win Rate and Competitive Analysis

Better understand win rate and competition for continuous proposal improvement and increased success.

Tool Development

Increase efficiency by creating customized, easy-to-use proposal outlines, schedules, requirement checklists and other tools.

Pursuit-Specific Proposal Reviews

Engage Centered Strategies Consulting to provide feedback on improvements to help your company win.

Content Assistance

Develop or improve your language and templates to spend more time tailoring and less time creating cover letters, company overviews, project sheets, resumes, and project approaches.

Training

Personalized education on topics including:

Proposal development basics
Selection committee analysis
Technical approach writing
Practical schedule development
Technical approach editing for proposal coordinators
Red Team Review process
Win theme development
Avoiding disqualification

Simply put, Sarah is great at what she does. From leading her team thru developing capture plans & executing with outstanding proposals & presentations, she's one of the best. Her ability to develop, coach & clearly deliver our win themes set her apart from her peers.

Richard Markwith, TranSystems former President and Executive Vice President – Strategy, Atlanta

Proven Expertise

Proposal Training

While managing a national business development team for an Engineering News Record (ENR) Top 15 Transportation company, Owner Sarah Rahall-Lunsford conducted regular proposal training workshops and webinars to increase the team’s confidence and skillset in creating better proposals

Proposal Writing and Reviews

Sarah has reviewed, written and provided on-point feedback for more than 100 major strategic pursuit proposals from around the country. Her personal proposal involvement contributed to more than $600M in strategic contract wins.

Proposal Standards Development

Sarah was part of the steering committee for two proposal standards development efforts for a 2,000-person professional services firm. This included developing and providing feedback on rebranded content for companywide proposals.

Proposal Tool Development

Sarah has created and adapted many useful tools to increase proposal development efficiency and success, including a customizable outline, schedule development tool, Red Team Review worksheets, proposal checklist, pursuit closeout form, and more.

Select Client Proposal Experience

Aviation Authorities

Private Companies

Cities, Counties, and Municipalities

Railroad Owners

Federal Agencies

State Departments of Transportation

Port Authorities

Transit Authorities