
Proposal Development

Improve Proposal Success and Efficiency
Proposal creation is a notoriously challenging requirement of winning work. From difficult (and sometimes unclear) client requirements and increased competition to proposal writers with competing priorities and lack of motivation and/or skill, developing winning proposals is a challenge for nearly every company.
Centered Strategies Consulting supports clients with these challenges to help increase productivity, avoid frustrations, and win more work. We can help up your company’s game on specific pursuits, analyze ways to improve proposals overall, or train your team to be more efficient and effective in their proposal efforts.
What We
Offer
01
Existing Proposal Analysis and Improvement
Upgrade your proposals to win more work based on industry and client-specific best practices.
03
Win Rate and Competitive Analysis
Better understand win rate and competition for continuous proposal improvement and increased success.
05
Tool Development
Increase efficiency by creating customized, easy-to-use proposal outlines, schedules, requirement checklists and other tools.
02
Pursuit-Specific Proposal Reviews
Engage Centered Strategies Consulting to provide feedback on improvements to help your company win.
04
Content Assistance
Develop or improve your language and templates to spend more time tailoring and less time creating cover letters, company overviews, project sheets, resumes, and project approaches.
06
Training
Personalized education on topics including:
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Proposal development basics
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Selection committee analysis
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Technical approach writing
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Practical schedule development
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Technical approach editing for proposal coordinators
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Red Team Review process
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Win theme development
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Avoiding disqualification
Proven Expertise

Proposal Training
While managing a national business development team for an Engineering News Record (ENR) Top 15 Transportation company, Owner Sarah Rahall-Lunsford conducted regular proposal training workshops and webinars to increase the team’s confidence and skillset in creating better proposals

Proposal Writing and Reviews
Sarah has reviewed, written and provided on-point feedback for more than 100 major strategic pursuit proposals from around the country. Her personal proposal involvement contributed to more than $600M in strategic contract wins.

Proposal Standards Development
Sarah was part of the steering committee for two proposal standards development efforts for a 2,000-person professional services firm. This included developing and providing feedback on rebranded content for companywide proposals.

Proposal Tool Development
Sarah has created and adapted many useful tools to increase proposal development efficiency and success, including a customizable outline, schedule development tool, Red Team Review worksheets, proposal checklist, pursuit closeout form, and more.
Select Client Proposal Experience
Aviation Authorities
Private Companies
Cities, Counties, and Municipalities
Railroad Owners
Federal Agencies
State Departments of Transportation
Port Authorities
Transit Authorities
