Pursuit Capture Planning

Win More Work with Advanced Pursuit Strategy

Centered Strategies Consulting helps create and implement successful techniques to increase pursuit win rates and return on investment. As competition increases, clients continue to adjust their expectations and requirements, and time constraints make it more challenging to identify, position for, and win strategic projects, we can help maximize your efforts.

Whether you want support for a specific pursuit or help refining your overall capture planning strategy, Centered Strategies Consulting can help increase your company’s efficiency and effectiveness, from pursuit identification to pre-positioning and proposal and shortlist development.

What We
Offer

Existing Process Analysis and Improvement

Evolve your pursuit capture planning process to increase win rate and maximize return on business development investment.

Pursuit Capture Planning Leadership

Engage Centered Strategies Consulting for pursuit-specific capture planning management.

Pursuit Identification and Tracking

Develop framework for identifying pursuits in advance of RFP release.

Training

Provide impactful, personalized education for individuals or groups, on topics including:

Capture planning basics
Selection committee analysis
Pre-RFP pursuit positioning
Red Team Review process
Win Theme development

New Process Development

Create, document and train teams on an effective capture planning process tailored to your unique needs.

Win Rate and Competitive Analysis

Better understand win rate and competition for continuous capture planning improvement and increased success.

Capture Planning Tool Development

Increase efficiency by creating customized, easy-to-use capture planning documentation tools.

Extension-of-Staff Support

Gain expert support to maximize your impact and make the most of your time and resources as you grow your business.

Sarah is one of the best business development professionals I’ve had the pleasure to work with. She is skilled at taking complex pursuit requirements and developing a thorough capture plan to follow.

Lynne Marie Whately, GFT Principal, California

Proven Expertise

Capture Planning Process Development

Sarah Rahall-Lunsford developed and led a companywide capture planning program for $3M+ contract value strategic pursuits for more than a decade, with a win rate above 50%, generating $1.5B in new contract wins.

Capture Planning Leadership

Sarah was personally involved in $600M+ in new contract wins in the last 10 years, including DOT, city, county, aviation, transit, freight railroad, ports, and DoD pursuits in 20+ states (see below).

Go/No-Go Process Development

Sarah Rahall-Lunsford developed a go/no-go process for an Engineering News Record (ENR) Top 15 Transportation company to evaluate pursuits objectively, giving visibility into the true chances of being successful and allowing pursuit prioritization and increased win rate.

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Red Team Review Process Development

Sarah developed and implemented a productive, comprehensive process to help her former employer get meaningful pursuit feedback from professional experts throughout the country.

Capture Planning Tool Creation

Sarah developed and evolved a useful capture planning documentation tool to help advance capture planning efforts, foster accountability and keep all team members informed.

The $600M in wins Sarah was personally involved in include:

CREATE 75th Street Corridor Improvement Projects in Chicago
Federal Railroad Administration (FRA) and Federal Transit Administration (FTA) Program Management/On-Call Contracts
Florida DOT Continuing Services for Multimodal Support
North Carolina DOT Construction Management for I-26 Connector in Asheville, NC & Alligator River Bridge Replacement in Outer Banks, NC
John Glenn Columbus Airport Consolidated Rental Car Facility
LinkUs Northwest Corridor Bus Rapid Transit in Columbus, OH
Ohio DOT Brent Spence Bridge Projects in Cincinnati, OH
Texas DOT Bridge & Tunnel Inspection On-Call Contracts